Research & Standards > Reports & Studies

Understanding Over-the-Air Antenna Use

The purpose of this study is to determine overall use and views of over-the-air (OTA) TV antennas among the U.S. population. Specific objectives include:

  • Gaining a clearer understanding of how many consumers in the U.S. utilize an OTA signal
  • Provide insight into the income levels, education, ethnicity and other key demographics of the antenna user base
  • Determine the strengths and the roadblocks for antenna usage
  • Gain an understanding on the possible growth in antenna usage over the next two years