Research & Standards > Reports & Studies

Exploring the Smart Home Ecosystem: A Segmentation Analysis

The purpose of this study is to identify segments among smart home technology users based on attitudes and behaviors. Specific objectives include:

  • Gauge consumer ownership, usage and behaviors of smart home technology products

  • Understand attitudes toward smart home products

  • Identify motivators and barriers to smart home technology ownership

  • Understand the role of the professional installer/integrator