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Data Privacy: Canada Consumer Attitudes & Behaviors

The primary goal of this research is to gain an in-depth understanding of consumers' attitudes and behaviors regarding online data privacy. Specific objectives include:

  • Assess level of comfort in sharing personal data
  • Understand perceptions surrounding responsibility for protection of consumer data
  • Understand what actions consumers have taken to protect their data
  • Gauge overall level of concern regarding data privacy
  • Assess level of trust in various types of companies around handling personal information

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