Research & Standards > Reports & Studies

Self-Driving Vehicles: Consumer Sentiments 2018

This research study was designed to understand consumer sentiments toward:

  • Concerns and pain points regarding driving on U.S. roads today
  • Awareness, use and adoption of driver-assist features
  • Consumer experience of test-riding a self-driving vehicle and willingness to adopt
  • Consumer favorability toward commercial use cases of self-driving vehicles
  • Compare 2016 consumer sentiments to current sentiments regarding self-driving vehicles