Research & Standards > Reports & Studies

NextGen TV – Concept Testing

In partnership with Pearl TV, the objective of this survey was to:

  • Assist Pearl TV and its Phoenix partners in identifying the most compelling features and services of interest to consumers with TV 3.0, and

  • For its consumer technology partners, establish the initial consumer value proposition for buying a new TV 3.0 that is next-generation ready.

In this report, TV 3.0 refers to ATSC 3.0 compatible services and products.