Research & Standards > Reports & Studies

Data Privacy: US, Europe and China Consumer Attitudes & Behaviors

The primary goal of this research is to gain an in-depth understanding of consumers’ attitudes and beliefs regarding online data privacy, focusing on the United States, China and Europe. Specific research objectives include:

  • Assess level of comfort in sharing personal data

  • Understand perceptions surrounding responsibility for protection of consumer data

  • Understand what actions consumers have taken in an effort to protect their data

  • Gauge overall level of concern regarding data privacy

  • Assess level of trust in various types of companies around handling personal information