Research & Standards > Reports & Studies

CTA Quarterly Outlook Reports - Q1 2018

A unique offering in the marketplace, CTA’s quarterly outlook reports measure current and future performance of key CE categories by providing analysis, forecasting and perspective on a range of measures, including:

  • Current market size
  • Addressable market
  • U.S. household ownership rates
  • Density rates
  • Historical shipment data
  • Purchase intent
  • Commentary on the marketplace.
These forward looking reports augment our existing Industry Forecasts and Monthly Shipment Data reports.

How are CTA’s Quarterly Outlook Reports produced?

Our reporting methodology employs a proprietary statistical modeling approach blending quantitative market data with consumer research to develop a current picture of device markets with a view to the future.

Q1 2018 Quarterly Outlook Reports:

  • AR/VR Headsets
  • Smart Speakers
  • Smartphones
  • Desktop PCs
  • Tablets
  • Laptops
  • Smartwatches
  • Digital Imaging
  • Television Displays