Research & Standards > Reports & Studies

2017 Black Friday Week Survey

This annual report provides insight into consumers’ shopping behaviors during Black Friday Week, specifically Thanksgiving Day, Black Friday and Cyber Monday. Additionally, this report studied consumer expectations related to the remainder of the holiday shopping season including December.

Overall topics examined in this report include:

  • When/For Who/How/Where consumers shopped during Black Friday Week

  • What consumers purchased during Black Friday Week (overall and technology-specific)

  • Consumer shopping expectations for the remainder of the holiday season

  • General holiday shopping beliefs


Members Only Report