Policy > Issues


The goal of privacy policies is often about protecting a person's ability to seclude themselves from companies, government and third-parties.

In recognition of consumers’ desire for privacy in an ever more connected world, we developed Guiding Principles on the Privacy and Security of Personal Wellness DataThis first-of-its-kind set of voluntary guidelines for private sector organizations that handle personal wellness data represents a consensus among the trade association's members about how companies should address tangible privacy risks and consumer preferences.

We encourage a voluntary framework that promotes consumers’ trust in technology companies that handle personal data.

In the same vein, we believe the government should have laws that protect all consumers’ digital information equally. Currently, data stored locally — such as on your computer or smartphone — have greater protections from law enforcement than data stored in the cloud. Congress should require law enforcement to obtain a warrant to access the content of emails, online documents and other private electronic communications.