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Innovate or die! A look into our Ninja Future

Arlington, VA – December 31, 2018 – 
Gary Shapiro – president and CEO of the Consumer Technology Association (CTA) and New York Times best-selling author – knows the secrets that have empowered the world’s most successful tech companies to fulfill their innovative potential. In CTA’s new book Ninja Future: Secrets to Success in the New World of Innovation, Shapiro unpacks the mindset of true innovators and reveals the skills and traits needed to remain competitive in the rapidly-changing future. By embracing innovation in today’s fast-paced business world, these companies create incredible value and a stronger overall economy in what Shapiro calls our ninja future. Ninja Future goes on sale on December 31.

In the book, Shapiro writes: “This future will be marked by disruption. But the people and organizations who possess these qualities also view the challenges ahead as opportunities to generate a better future—a ninja future. In the midst of social, political, and physical upheaval, they will create progress. Growth. Integration. Diversity. Resilience.”

In Ninja Future – the sequel to Ninja Innovation: The Ten Killer Strategies of the World’s Most Successful Businesses – Shapiro’s combination of deep-dive analysis, access to the world’s leading innovators and years of industry expertise gives readers the confidence, creativity and clarity to thrive in the fast-approaching, high-tech future. Highlighting case studies from global brands, breakout innovators and startup companies, he offers an inside look at the emerging technologies that are shaping our world. And with more than 30 years at the helm of CES®, the Global Stage for Innovation, Shapiro has seen the tech industry transform itself again and again – he knows what it takes to succeed in business.

“For business or government leaders to stay on the cutting-edge of their fields, they must adapt at lightning speed to evolving trends,” said Shapiro. “Ninja Future takes the key traits of ninja innovators from my first book and applies them to our global future. Ninja innovators will embrace the obstacles and opportunities thrown their way to usher in the ninja future and create value for their world.”

Praise for Ninja Future:

“In Ninja Future, Gary Shapiro paints a compelling picture of the accelerating pace of technology innovation, that is touching so many parts of our life, including health, home automation, or communication… A terrific read for anyone working in industries touched by technology innovation, i.e., everyone!” - Hubert Joly, CEO, Best Buy

“Each chapter is filled with insights designed to help employees, employers and policymakers navigate our global, connected future – from 5G, to the Internet of Things, and everything in between. This is an engaging, informative, must-read for anyone who wants to be better prepared for what lies ahead." - David Hagan, Chairman and CEO, Boingo Wireless

“Gary has a gift for translating complex and dry tech concepts into easy-to-read stories. Masterfully describing how new technologies like big data, IoT, and AI are revolutionizing society, Ninja Future provides inspiring, compelling advice on how to thrive through constant innovation as well as how to become the type of leader that our future needs.” - Ximena Hartsock, Cofounder and President, Phone2Action

Ninja Future launches December 31, 2018, and can be purchased on Amazon and Barnes & Noble. For more information, visit

About the book:
Published by William Morrow, an imprint of HarperCollins
Hardcover ISBN: 9780062890511 / $25.99
E-book ISBN: 9780062890535
Audio book ISBN: 9780062908919